“The 1-Page Marketing Plan” by Allan Dib simplifies the process of creating a comprehensive marketing strategy. Dib introduces a practical framework that condenses marketing planning onto a single page. By focusing on key elements such as target markets, messaging, channels, and lead generation, businesses can create a clear and effective marketing plan. The book provides actionable steps to attract new customers, increase sales, and differentiate from competitors, making it a valuable resource for entrepreneurs and marketers.
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